The socio-economic constraints of integrated and organic production in Zagreb are explored in this paper. For this purpose secondary sources such as conducted research and available literature were used. Despite the global economic crisis, global demand for organic products is still increasing. Increased demand for organic products is accompanied by increased supply of these products. The main constraints to buy organic food are the prices of such products, availability of organic products on the market and insufficient knowledge of consumers on the ecological mode of production. The market of products from ecological and integrated farming in Croatia is relatively small in relation to market products from conventional production. However, the share of manufacturers’ number, products and consumption of these products are constantly growing. The increasing number of organic products selling points has contributed to this. There should be accelerated the shift from extensive, land-intensive production (e.g. wheat) to labor-intensive productions such as vegetables and berries in order to take full advantage of the convenience of market proximity. Survey results indicated that there would a small number of family farms that will be represented in the local market. The way of production stimulating and increasing demand in the Zagreb local market are the main assumptions (motivation) for one part manufacturers to "switch" on the integrated and organic agricultural production, particularly in frufruit and vegetables. As there are certain obstacles to a larger share of organic and integrated production in total agricultural production in Zagreb, it is necessary to actively promote organic and integrated production among manufacturers, producers associations and their common approach to the market. There should also put an emphasis on increase of direct sale and a focus on market segments who are familiar with products from organic and integrated production and who are willing to pay a higher price for such products.