In recent decades, there has been an increasing number of people engaged in beekeeping in Croatia, and so has the need for beekeepers for positive business in the family beekeeping sector. A business project helps us to see all the advantages and disadvantages of doing business in a particular business venture. When creating a business plan, we work out all the possibilities related to a business idea of expanding the existing business. The most important determinants of a business plan are financial statements, SWOT analysis and marketing. The profit and loss account immediately shows the entrepreneur whether it is profitable to invest in a particular project. Investing in a beekeeping business project in the area of the city of Bjelovar is an extremely difficult and arduous job. Every item in beekeeping is key to positive business, whether it is beekeeping itself, marketing, laws, equipment costs or some other characteristics of beekeeping. One of the main goals of the final work is to show how hard work of beekeeping, good marketing and smart investment can make good money from the sale of honey in the city of Bjelovar.