Traditional craftsmen have an important impact on the whole community because, besides economical contribution, they guard the local identity. Today traditional heritage is an important factor in developing tourism in a certain place. That is why the role of the traditional craftsmen is important, because they help keep the traditional heritage of a certain place. Traditional craftsmen also make souvenirs. A souvenir is an object that brings up memories. People buy them to give them to people they love or that mean much to them, or to preserve their memory of a certain country or place where the souvenir was bought. Souvenirs are definitely one of the important parts of the tourist offer of each place, they are the narrators and promotors of tourism. Since souvenirs have an important role in the tourist offer, it is necessary to encourage their development, and especially when it comes to souvenirs that point to a heritage of a certain place. Traditional crafts help the development of tourism by producing products through generations. These products are nowadays revived with new functions in the form of a souvenir and are more and more used in the tourist offer as keepers of Croatian cultural heritage. Since there are excellent prerequisites for keeping traditional crafts in the tourism of the Koprivnica Križevci County, this paper explores the potentials of connecting the traditional crafts sector to the tourism sector, with the emphasis on shaping local souvenirs of Koprivnica Križevci County.