Subject of this study is to observe the existing regional differences in the Sisak-Moslavina County among the buyers of organic agricultural products and to propose measures that would have the effect of reducing these differences. For this research, a three-region territorial division was used: Posavina, Banovina and Moslavina .The study involved 180 women, ages 25-65 .The results were processed by appropriate mathematical-statistical methods in MS Office-Excel. The results presented in this study show that there are regional differences in the Sisak-Moslavina County between buyers of ecological agricultural products, but without significant deviations. The survey results confirm my own predictions of how the socio-demographic characteristics and the degree of education have no impact on customer's trust in the ecological label. Contrary to the initial statement it was proven that respondents recognize and are acquainted with the label of ecological product of Croatia and the European Union. It has been shown that despite the financial difficulties, the presence of an ecological label on the product increases purchase willingness of consumers of ecological products. Economic crisis is reflected in the statement that the presence of an ecological label on products increases the consumer's willingness to buy ecological products. Residents of all regions believe that ecological products must have a higher price, but contrary to their own prediction, they are more price sensitive, that is, they are prepared to pay less than expected. According to the respondents, the Sisak-Moslavina County plays the most important role in the development of ecological agricultural products in that area. Furthermore, the view is that ecological agricultural production has a future and is of strategic importance for the development of the Sisak-Moslavina County. Measures that should be taken to reduce regional differences are education, promotion and marketing. Consumer education needs to be implemented in order to be acquainted with all the benefits of ecological agricultural production. Advertising should be more aggressive and marketing experts should certainly create the ways to change awareness and attract more price sensitive consumers.