This work analyzes the organic agriculture in Varazdin County, compares it with the Republic of Croatia and also explores the promotional market weaknesses of organic agriculture in the county. As a source of informations in this work were used literature in the field of organic agriculture, market and distribution. There are used scientific papers and available data from the Ministry of Agriculture and the Department of Agriculture and Environmental Protection of Varaždin County in the connection with the topic of work. Comparably, the public data of the public data of the relevant authorities are analyzed on the ecological production and placement of organic products in Austria, as Austria is the most developed in the production and marketing of organic agricultural products in the European Union. As Austria is the most developed in the production and marketing of organic agricultural products in the European Union, the public data of the relevant authorities on the ecological production and placement of organic product in Austria were analyzed. For the purpose of research, a questionnaire was conducted among the organic producers of the Varaždin County and answered by 31 respondents. The questionnaire consists of open and closed questions, and is aimed at identifying the promotional market weaknesses of placement of organic products in the Varaždin County. The results of the questionnaire confirmed that ecological products of local producers are mostly marketed by direct sales on the farm, 16 of them sells products only on the farm. It has been partially confirmed that organic producers in the county as the main problem point out the placement of ecological products due to unfair competition and misleading consumers in the market. In addition, an unorganized market pointed out as a problem. The offer of local producers of organic agricultural products in Varazdin County is insufficiently diversified and developed and can not compete with the offer of supermarkets and specialized stores. In order to have substantial offer and a wide range of organic products, that could be distributed through supermarkets, associating is essential and among participants desirable. And as such community, local producers can impact on raising environmental awareness and information on consumers.