The aim of this diploma thesis is a historical overview and analysis of the business of Velika Pisanica agricultural cooperative, which has been operating continuously for 75 years. The cooperative is a positive example of this business model that has been unfairly neglected in the Republic of Croatia. The cooperative is a business model that can encourage the exploitation of the potential of small Croatian agricultural producers and offer their agricultural products to the market throughout the year. By supporting the production and safe placement of the products of its cooperative members, the Cooperative still enjoys the great trust of agricultural producers. Although the Cooperative operated in two different socio-political systems, the manager of the Cooperative points out that the great challenge for the survival of the Cooperative is young farmers, of which there are fewer and fewer. The paper uses the analysis of archival and internal documents of the Cooperative and the statement of the manager through an in-depth interview in order to systematize the historical and economic presentation. The hypothesis was confirmed that in the operations of the Cooperative, in addition to business flexibility, the education of both employees and cooperative members is extremely important.