The paper deals with one of the main problems in the agri-food chain of food supply, which is the non-transparency of data and the impossibility of proving complete traceability from field to table. Consumers today really want to know the origin of goods, traders want to enable them to do the same, transporters and purchasers shift the responsibility to producers, and producers then have to prove that they followed the principles of good agricultural practice in production and that the food they put in front of consumers meets all quality standards and that it is completely safe for the health of consumers. The fact is that regulatory authorities want to introduce improvements in traceability systems and there is certainly room for that. As the IT industry develops, we find more and more opportunities and solutions for introducing traceability systems. The work is based primarily on the research of the blockchain traceability system, its application and general acceptability, and a comparison with the current model of the traceability system that is applied in a wholesale business entity. Primary data was obtained using the case study method on the example of the possibility of applying the blockchain traceability system in a wholesale business entity. Current literature, web sources, strategic documents and other records were analyzed using the secondary data method. A detailed analysis of domestic and foreign scientific and professional literature was carried out: scientific and professional articles, books and relevant magazines, as well as various internet data sources in the field of food traceability, with the aim of determining the current knowledge on the researched topic. For this purpose, the method of analysis, synthesis and selective analysis of literature and the method of comparison were used. Based on the mentioned methods and the obtained results, we can conclude that the full implementation of the analyzed project requires the full engagement of all those who want to introduce a blockchain traceability system, including the public sector. The blockchain traceability system is a globally accepted system due to its simplicity and providing realtime information about the food journey